By William Jimenez
Article writing need not be that difficult. You only need to observe certain guidelines to write articles for the search engines.
Every article that I write, I consider the needs of my readers. My writing should be conversational, to the point, not rude, sensitive to the feelings of others, not poetic, and very readable. Being search engine friendly is not my priority. But being last, it does not necessarily follow that it is not important. Needless to say, I always try to develop articles that are search engine friendly.
As a person regularly producing articles, it is only proper that you master the skill required to develop articles that will have high ranking in the search engines. How do you produce articles that the search engines will love? Here are the five tips to mastering the skill to writing articles for the search engines:
1. Do not optimize your article for one-word keywords. I usually optimize for two- to four-word phrases. The longer the phrase is, the less competitive it becomes. By concentrating on keyword phrases, instead of one-word keywords, you can bring highly targeted traffic to your website.
2. Use pure text and not text within Flash or graphical text. Flash is not readable by the search engines. It is alright if you include text within your graphics but make sure you have included your keyword within your article. The Search Engines will love you for that.
3. Use keyword phrases throughout your article. Search Engines will be able to know your article better if you sprinkle your article with your targeted keyword phrases. I don't put much emphasis on keyword density, unless I have a tool which calculates for the density automatically. Otherwise, I don't put much attention about keyword density. One good rule of thumb is to mention the keyword phrase at least once for each paragraph. Once in the introduction, once for each body paragraph, and finally once in the closing paragraph. If you can do this, you can be sure your keyword density is going to be ok.
4. Write 300 - 500 word articles. Shorter than 300 words, you run the chance of your article being misunderstood by the Search Engines. If you can help the Search Engine analyze the topic of your article, the better for your article.
5. Use synonyms and plurals for your keyword phrase. If you are targeting for the keyword phrase "sms texting", make sure you also use keywords like "mobile phone texting", cellular phones sms", etc.
I don't have very strict rules when it comes to writing articles. The five tips above are my general guidelines when coming up with informative articles for the search engines. Observe these tips and you will be assured of highly targeted visitors to your site.
William D. Jimenez runs a website that uncovers the complexities of SEO-friendly website design that can rank high in the Search Engines. Learn more how you can have a good web design that is pleasing to the eyes of your visitors by visiting William's site at http://www.will2design.com/